USA Today enhances mixed martial arts coverage


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USA Today made the announcement today that their online MMA coverage (www.mma.usatoday.com) has officially kicked into overdrive. With an updated design, enhanced MMA rankings, more video, along with integrated content from some of the top MMA news sources in the business, including yours truly, ProMMAnow.com (www.prommanow.com), USA Today is showing their commitment and belief that mixed martial arts is a legitimate sport, is here to stay and deserves mainstream coverage.

“As the Editor and Founder of ProMMAnow.com I consider it an honor to partner with a mainstream news source like USA Today. The complete site overhaul they have done shows their commitment to MMA far surpasses pretty much any other mainstream publication on the web and that’s something our team is proud to be a part of.” -Jack Bratcher

The following press release comes from USA Today:

Site adds content from 11 MMA partners

McLean, Va. (January 26, 2011) — USA TODAY has enhanced its online mixed martial arts coverage. Visitors will find an updated design, enhanced MMA rankings, and more video content along with integrated content from 11 new content partners at www.mma.usatoday.com.

The new content partners consist of some of the most unique voices in the world of online MMA coverage. The partners for the launch include:  www.5thRound.com, www.lowkick.com, www.MMAConvert.com, www.MMADiehards.com,

www.MMAFrenzy.com, www.MMAJunkie.com, www.MMARising.com, www.MMATorch.com, www.MMAValor.com, www.ProMMANow.com, and www.TheFightNerd.com.

“The popularity of mixed martial arts in the U.S. has grown tremendously over the last several years. Offering additional MMA coverage fits with our goal of growing our sports coverage to match consumer interests,” said Monte Lorell, sports editor for USA TODAY.

USA TODAY was the first major media outlet to offer regular MMA coverage. The online community was originally launched in 2009. USA TODAY’s MMA coverage is led by Sergio Non, a seasoned journalist and an MMA expert.

The USA TODAY MMA page, along with the content partners, provides advertisers with a prime opportunity to reach a growing and valuable young active male demographic. The scale and depth of coverage combined with the largest aggregated MMA audience online gives advertisers a unique opportunity to connect with the MMA fan base.

USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation’s number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website  launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than seven million downloads on mobile devices.  The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

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