The UFC middleweight champion has signed with 9ine, the upstart sports marketing firm of soccer great Ronaldo, the three-time FIFA Player of the Year. 9ine is a partnership venture between Ronaldo, entertainment entrepreneur Marcos Buaiz, and London-based advertising powerhouse WPP.
The company, which officially launches in March with offices in both Sao Paulo and London, has already thrown its weight behind its new client. Silva will still be managed by Ed Soares and Jorge “Joinha” Guimaraes, while 9ine look to secure sponsorships and opportunities to develop the brand of “The Spider.”
“9ine has a concept of exclusivity, which means working with only a few athletes and brands, just the best,” Ronaldo stated in a press release. The 34-year-old superstar currently starts for Sao Paulo-based soccer club Corinthians, which happens to be Silva’s team of choice. “This is the case of Anderson Silva, one of the greatest competitors in the MMA world.
When Silva faces Belfort on Saturday night in Las Vegas, Silva will be sponsored by Bozzano, a leading producer of men’s shaving and grooming products in Brazil. According to Brazil’s Veja Magazine, Bozzano will pay 170,000 reais, or just over $102,000 USD from the sponsorship deal to have their mark stamped on the champion.